I started to become more interested in identity design and the way many logos included hidden elements within their design. I sought a way to improve my own skills in this area and came across the Daily Logo Challenge; this challenge consisted of one email a day containing a simple logo prompt and hypothetical company names (whether you used the names or not was up to you). I spent anywhere from 1.5 to 6 hours each day, sketching ideas and vectorizing a logo with different color schemes. Being able to try different ideas and be as creative as possible, while also expanding my skill set in a fun and challenging way, really showed me the endless possibilities of logo design.