Brand Identity Design & Twitch Stream Assets
I worked with ikoNiK, a new content creator, to create a visual identity through Twitch platform assets, general stream assets, as well as items used on his social media accounts.
ikoNiK is a small content creator on Twitch. They were looking for a logo and stream assets that were slightly more professional and would stand out in order to attract more viewers. I created a wordmark and icon for the client to be used across the Twitch platform and all assets for the stream. My goal was simplicity, while also creating a clean mark that would be easily recognizable and stand out when seen against other content creators on Twitch.
The first set of assets I created for the client were banners for both their Twitch and Twitter profiles. After a conversation with the client, I created several banners featuring specific characters from a variety of games. The client then had the flexibility to switch up the banner depending on which character he was playing most at different points in time. I also created a more generic banner that could be used when the character ones were not appropriate.
Other Twitch platform assets included subscriber badges, an offline screen, emotes, and information panels. The subscriber badges and emotes are elements that users receive simply by subscribing to the channel. Emotes are images used in stream chats, similar to emojis, but customized to the specific channel.
