Tommy Juan is a fun golf tournament where a group of friends get together and play golf with each other in varying formats for the entirety of the trip. The tournament takes place in Orlando, Florida every year so incorporating a palm tree into the design almost felt like a must. With the tournament being all about golf, we wanted to find a way to incorporate a golf ball of club into the logo. We were able to creatively combine a golf club and ball into the negative space I had created with the palm tree.  Finally, this mark wouldn't be complete without some sort of monogram, so to round out the logo design is a 'TJ', short for Tommy Juan...the name of this group that plays every year.